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What is “New Old Stock”?

By Jonathan Scatchard on 10/01/17 in: Latest News

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New old stock is a term used to describe a watch which has laid in a retailers since the day it was bought. Sometimes businesses close and remaining stock gets left in a safe or in attics laid forgotten. The “Quartz crises” of the early seventies quickly made mechanical watches obsolete and indeed old fashioned as battery and digital watches became hugely popular. This meant that many watches by popular Swiss watch brands were left unsold, to find one , unworn, with box and sticker on the back is now the “Grail” of vintage watches and extremely hard to find!

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