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What is “New Old Stock”?

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What is “New Old Stock”?

January 10, 2017

New old stock is a term used to describe a watch which has laid in a retailers since the day it was bought. Sometimes businesses close and remaining stock gets left in a safe or in attics laid forgotten. The “Quartz crises” of the early seventies quickly made mechanical watches obsolete and indeed old fashioned as battery and digital watches became hugely popular. This meant that many watches by popular Swiss watch brands were left unsold, to find one , unworn, with box and sticker on the back is now the “Grail” of vintage watches and extremely hard to find!

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Rhodes Wood visit The Vintage Watch Shop at Bowcliffe Hall – June 2025

June 4, 2025

03/06/2025 Personal-tailoring expert Jeremy from Rhodes Wood visits Bowcliffe Hall to chat watches with our director Jonathan. The two friends catch up to discuss a love of vintage watches,the evolution of watches, collecting and how an accessory can express personality […]

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November 7, 2023

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We were there when Heuer became ‘Vintage’

November 4, 2022

In 2000 FHM magazine ran a series of articles about unusual collections and collectors. They contacted myself because for some time, while working in a retail jewellers, I decided to look for and collect Heuer watches. Nobody displayed the slightest bit of interest in what were then dismissed as “second hand Tags”.

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