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A visit to the Tag Heuer Factory

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A visit to the Tag Heuer Factory

March 20, 2022

We were delighted to be invited to Tag Heuer Switzerland to a special vintage watch dealers day representing the UK. First up was a very interesting talk about the whole vintage watch market (which is booming, only the day before in Geneva several world record prices were set at auction) and the sharp increase in demand and price of Vintage Heuer watches. Tag have made a huge commitment to their vintage heritage by investing in workshops dedicated to the restoration and service of these vintage watches. We had a tour of these very impressive workshops and also the huge collection of parts, dials, bezels etc. Finally a visit to the on site museum where some of the most important timepieces from the archives are on display, including one of the Monacos worn by Steve Mcqueen on Le Mans, and even an Autavia supplied by us. The most impressive aspect of the day was the new dedication to the vintage watches which confirms the continuation of the rise of demand and ultimately ensures the investment opportunity of buying vintage Heuer watches. Go to our Facebook page to see some photos of the visit.

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November 7, 2023

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We were there when Heuer became ‘Vintage’

November 4, 2022

In 2000 FHM magazine ran a series of articles about unusual collections and collectors. They contacted myself because for some time, while working in a retail jewellers, I decided to look for and collect Heuer watches. Nobody displayed the slightest bit of interest in what were then dismissed as “second hand Tags”.

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A visit to the Tag Heuer Factory

March 20, 2022

We were delighted to be invited to Tag Heuer Switzerland to a special vintage watch dealers day representing the UK. First up was a very interesting talk about the whole vintage watch market (which is booming, only the day before in Geneva several world record prices were set at auction) and the sharp increase in demand and price of Vintage Heuer watches.

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