The June 2018 issue of Gentlemen’s Quarterly illuminates both the splendour of modern watchmaking as well as fascinating tales of the field’s past. In the coming month’s GQ Watch and Jewellery guide, Bill Prince details the extraordinary partnership shared by aviation and watchmaking and how this important relationship is evoked through the 2018 Cartier Santos. Furthermore the guide draws attention to newly launched collections to be presented at The Royal Exchange’s fifth annual Watch & Jewellery Week, as well gifting the spotlight to the highly acclaimed carbon-cased TAG Heuer x Bamford Watch Department exclusive Monaco.
Recently Jonathan, one of the founders of Vintage Heuer, was contacted by James Gurney to assist with part 5 of the Anatomy of a Watch Collection which explores the value in collecting alternative watch brands. In the article Jonathan attributes the evolving vintage Heuer market to its rich heritage, with each Heuer watch a vibrant symbol of the grandeur of ’60s and ’70s racing culture. Subsequent appeal to enthusiasts of both watchmaking and Motorsports has caused Heuer to make significant noise in the collecting community, causing many to question whether Heuer’s rising market will soon rival larger brands.
The full quote from the article reads:
Heuer is the brand catching up fastest with the big two and it’s instructive to see how the market is evolving and what Heuer collectors seem to be looking for. Jonathan Scatchard, one of the founders of vintageheuer.com, has been interested in the brand since the Nineties. As he puts it, the simplest explanation is that “Heuer is the only brand really specialised in chronographs during the Sixties, which is the key decade that today’s collectors look to. There are hardly any three-handers from the time that compares well against the likes of Breitling or Omega – or Rolex for that matter.” In other words, Heuer has a good watch history.
What’s more, good information is available and easy to access: onthedash.com and calibre11.com are both invaluable resources for the Heuer collector. And while prices are moving up fairly quickly (a Heuer Carrera 2447N now goes for £12,000), Scatchard doesn’t think Heuer is going to match Rolex values any time soon. “The rising values have encouraged people to dig forgotten watches out and we’ve hardly scratched the surface, so there’s good supply available,” he says.
The June 2018 issue of GQ Magazine is now available. Many thanks to James Gurney who composed this insightful article, available on page 144 or from the link below.
Illustration by Gavin Reece
Written by Jake Scatchard