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Heuer Easy Rider

The Easy-Rider was launched in 1971 and stayed in the Heuer range until 1974/5. The watch was developed as a low-cost model to fight off the growing wave of Japanese quartz watches. To give you some idea of the relative prices, the watch sold for around $50 in 1973, while a Monaco would set you back $190.


Easy Rider

View our selection of vintage Easy Rider watches for sale

On Hold


Pure seventies, branded LEONIDAS but then part of Heuer, great condition, serviced and ready to wear!

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Jacky Ickx “full set” with helmet box signed by the man himself!!!

A stunning "new old stock" Easy Rider Jacky Ickx edition in the racing helmet box signed by Ickx ! rare and very collectable!!

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Pure seventies styling, made by Heuer under the LEONADAS name (but was featured in the Heuer catalogue) , it was a line named for racing driver Jacky Ickx who was a Ferrari driver at the time when Heuer were sponsors of the team. Very cool styling an…

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Most recent news just in

View all our news on the Vintage Heuer blog

We can now make a mount to fit any watch on the dashboard (or desk)

By Jonathan Scatchard on 28/05/19 in: Latest News, News

We are very happy to present custom made mounts which can take any stop watch and mount it on the dash board of your classic car. The finish is in either black PVD or engine turned steel. They can be made to fit any number you wish, please email for details. Timing boards will also soon be available, keep in touch and look out for our new page “Heuer sports timers”.

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Barclays Center in New York choose one of our lovely vintage Heuer’s to present to Ed Sheeran

By Andy A on 30/11/18 in: Latest News

Many thanks to the Barclays Center in New York for choosing one of our lovely vintage Heuer’s to present to Ed Sheeran as a momento of his performance on the 31 May.

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An absolute honour, lunch with Jack Heuer

By Jonathan Scatchard on 15/11/18 in: News

We were delighted to be invited by Tag Heuer to the launch of the museum in motion exhibition in London on November the 12th and very excited and honoured to be asked to a private lunch with the wonderful Jack Heuer. Jonathan was lucky enough to be sat next to Jack and learned of his experiences with Jo Siffert and the circumstances which lead to him  meeting and working with Enzo Ferrari and some of his design principles which have produced such legendary watches. 86 years old and still full of passion, an exceptional man . Old friends who were with us at the beginning , Arno Haslinger and Paul Maudsley added to the fun and nostalgia. A day we will never forget.

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