The Easy-Rider was launched in 1971 and stayed in the Heuer range until 1974/5. The watch was developed as a low-cost model to fight off the growing wave of Japanese quartz watches. To give you some idea of the relative prices, the watch sold for around $50 in 1973, while a Monaco would set you back $190.
View our selection of vintage Easy Rider watches for sale
A stunning "new old stock" Easy Rider Jacky Ickx edition in the racing helmet box signed by Ickx ! rare and very collectable!!
We are very happy to present custom made mounts which can take any stop watch and mount it on the dash board of your classic car. The finish is in either black PVD or engine turned steel. They can be made to fit any number you wish, please email for details. Timing boards will also soon be available, keep in touch and look out for our new page “Heuer sports timers”.read more
By Andy A on 30/11/18 in: Latest News
Many thanks to the Barclays Center in New York for choosing one of our lovely vintage Heuer’s to present to Ed Sheeran as a momento of his performance on the 31 May.read more
By Jonathan Scatchard on 15/11/18 in: News
We were delighted to be invited by Tag Heuer to the launch of the museum in motion exhibition in London on November the 12th and very excited and honoured to be asked to a private lunch with the wonderful Jack Heuer. Jonathan was lucky enough to be sat next to Jack and learned of his experiences with Jo Siffert and the circumstances which lead to him meeting and working with Enzo Ferrari and some of his design principles which have produced such legendary watches. 86 years old and still full of passion, an exceptional man . Old friends who were with us at the beginning , Arno Haslinger and Paul Maudsley added to the fun and nostalgia. A day we will never forget.read more